As Fioretta started life as a local cheesemaking business, it attracts considerable loyalty to its products and brand in the area around Ragusa. This well-established loyalty is continuing to grow, thanks to a development programme adopted by the company which seeks to communicate the fundamental values behind the brand.

By means of these activities of branding, information and promotion of its products, Fioretta has now become so well-known that it is well able to compete with the major players operating in its reference market. Indeed, in certain areas it is now outperforming its direct competitors in terms of turnover and services, achieving a leadership position in the sector of fresh and super-fresh cheeses.

Fioretta includes among its clients the main large-scale retailers operating in south-eastern Sicily: IperCoop, Despar, Conad, and Crai. Thanks to its association with these important names, Fioretta has been able to increase its capacity, ensuring consistency in terms of quantity and quality of product, as well as punctuality of service.

The company uses its own sales network to distribute its products: a system which provides complete coverage for all the municipalities in the provinces of Ragusa and Siracusa, delivering two or three times a week according to the client’s needs.